Treat Cyber Risk Like Fire Risk: Prevention + Insurance = Resilience.

Imagine this: you wouldn’t run a business without smoke alarms, sprinklers, and fire drills — and then only rely on the fire brigade to show up when your building is already in flames.
Yet many businesses treat cybersecurity exactly like that.

They pay for IT support to react when something goes wrong, and they carry cyber insurance “just in case.” But prevention? Often left out.

• Fire analogy explained:

• Fire service contract = reactive IT support.
• Fire insurance = cyber insurance.
• Sprinklers, alarms, and fire doors = proactive cybersecurity controls.
• Why prevention matters most:
  • Small fires are easier to contain → small cyber incidents can be stopped before they spread.
  • Insurers now demand prevention (like Cyber Essentials or MFA) before paying out.
  • Proactive IT support reduces downtime, cost, and stress.
• Insurance isn’t a strategy:
  • Fire insurance pays out after the damage.
  • Cyber insurance is the same — it won’t save your reputation, lost contracts, or client trust.
• Resilient businesses do 3 things:

1. Prevention (controls, training, monitoring).
2. Response (clear incident plan, proactive IT partner).
3. Insurance (safety net, not the main plan).

“At ALTO, we help businesses move beyond ‘waiting for a fire’ into true cyber resilience. If you want to stress-test your prevention measures, start with our quick cybersecurity checklist below.”